Crimson Rook, LLC is a Connecticut-based firm specializing in helping small and mid-size organizations increase value through improved business processes and innovation. Crimson Rook works with senior management to convert investment decision-making from ad hoc or transactional to strategic. Crimson Rook's set of process-building tools enable executives to evaluate possible investments, identify those with the best return potential, and track long-term gain. The company also works with small companies in the field of merger and acquisition. Robin Bienemann is Crimson Rook's CEO and founder. Ms. Bienemann is also the Entrepreneur in Residence at the University of Connecticut.