All posts by: RobinAnn Bienemann

About RobinAnn Bienemann
I come across as classy, sassy and pretty in pink even as the CEO and Founder of Crimson Rook, LLC. For 30 years I served in executive positions in manufacturing and technical fields and did it wearing 4” heals with a flowered briefcase! Here’s what I do: I specialize in helping businesses become scalable, sustainable and transferable. I know what distinguishes successful companies from those that struggle – it’s my gift of sorts. My accomplishments include being one of the first women to run manufacturing operations in Silicon Valley, serving as Senior Vice-President at Blue Arc, a $60M computer storage company in San Jose, CA. I serve as the Entrepreneur in Residence for the University of Connecticut’s Schools of Business and Engineering and as a board member of a regional non-profit supporting sustainable agriculture and economic development. As CEO of Crimson Rook, I have been a strategic advisor to more than forty companies over the years and have now taken that talent and expertise to the Mastermind & Peer Group world with the launch of the Family Business Cooperative - a year long program designed for Academia - helping them launch Family Business Programs. I am a creative and effective meddler I’ve done this in the affairs of business and academia and have created alliances in both public and private companies and government that span domestic and international borders. I am a bicoastal grandparent with the affectionate title of Grammie Bubbles. My skills beyond business include chemistry in the creative spirits department and singlehandedly providing the color pink its most deserved recognition. I have received my BA from Springfield College and Masters of Science from MIT’s Sloan School of Management as a Sloan Fellow. The title of my Master’s thesis was “Entreprenurial Redeployment in Large Organizations.”

What Does Success Look Like?

After falling down the rabbit hole, our friend Alice engages the Cheshire Cat in a conversation: Alice: “Would you please tell me which way I ought to go from here?” Cheshire Cat:  “That depends a good deal on where you want to get to.” Alice: “I don’t much care where.” Cheshire Cat:  “Then it doesn’t […]

Family Owned Business

A Big Decision – Diversification

Diversification: A corporate strategy to enter into new products or product lines, new services or new markets, involving substantially different skills, technology, and upon understanding the associated risks, an agreed upon commitment from both ownership and executive management. The other night I had the opportunity to dine with an old high school friend. He is […]

CEO Coaching, Family Owned Business

Navigating Tensions in Your Family Business – Lessons from the Ponderosa

Like millions of others Americans stuck in this twilight zone called the corona virus, I’ve found myself watching more television than usual. The other day I happened to be watching an episode of an old television western series called “Bonanza.” The story was based on the exploits of the Cartwright family – patriarch Ben and […]

CEO Coaching, Family Owned Business

What Keeps Family Business Owners Up at Night?

In our CEO coaching, I always ask the business owner “What keeps you up at night?” That’s our starting point – because we want to address those stressors FIRST. I thought I would share a great report put forth by Family Enterprise USA (FEUSA). Through their research they uncovered some eye-opening insight into what it’s […]

CEO Coaching, Family Owned Business

A survey of enterprising families’ governance practices

Thank you to Family Business Magazine for this insightful report!! Authored by By Dennis T. Jaffe, Peter Begalla and Jane Flanagan **The following is an excerpt and is not authored by Crimson Rook   Research over the past three decades suggests that family assemblies, family councils and other governance structures help a business-owning family sustain their enterprise […]

Family Owned Business

Family Businesses: Should I Bring In An Outside Investor?

The Covid-19 virus has dramatically altered the playing field for family-owned businesses. Almost all face challenges never considered just a few months ago. Some face real issues of liquidity and solvency. Capital markets no longer look the same nor as open. The very assumptions on which businesses have operated may be called into question. Now […]

CEO Coaching, Family Owned Business, Manufacturing, Mergers and Aquisitions
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